Games, and video games in particular, have enjoyed a cultural ascendancy since the turn of the millennium. More people talk, think, and care about games than at any other time in history. While it’s true that sport has always been an important part of any society, what is happening now is an elevation of games as a genre of human activity. People no longer talk just about the subtleties and eccentricities of Chess, or Baseball, but about the psychological ramifications of play, and the responsibilities of game developers to their players and the world. It’s only natural that as games have risen in social capital, the dominant forms of art have made efforts to domesticate their wooly cousin. Games have at different times been compared to film, television, novels, poetry, and even abstract art. Yet none of these projects have served any great utility in understanding ‘the heart of gameness’1.